Brand voice sheet

Audience and context:
Three useful voice qualities:

Use this kind of wording:
Avoid this kind of wording:

Example opening:
Example explanation:
Example call to action:

Preferred names and terminology:
Accessibility / plain-language notes:
Claims that require evidence:
Tone changes by situation:
Reviewer:
Version / date:

Original CREATOR LIBRARY worksheet. Free to adapt for personal or client projects; do not redistribute the blank library as a competing pack.